Några insikter från Colin Delany, som driver den prisbelönta bloggen Epolitics.com:
• ”Easy prediction: the Obama campaign will take mobile canvassing tools national and so will their eventual Republican opponent.”
• “Both Democrats and Republicans have tested cellphone canvassing apps and mobile websites that give volunteers directions, offer talking points and video for instant persuasion, and allow immediate sign-ups to the campaign’s email and text lists.”
• “Video advertising should explode, particularly on sites like Hulu that act as television replacements.”
• “Campaigns and outside groups will continue to target potential supporters via ads on blogs, local newspaper websites, activist communities and other online watering holes.”
• “Twitter’s strength is speed – breaking news now flashes around the world in seconds… It’s also good at connecting people, and smart campaigns will not only tweet themselves but will also spend time cultivating Twitter activists and prominent voices in their district and beyond.”
• “Email ain’t dead yet… it’s still the one truly ubiquitous tool on the Internet – your mom uses it, and so does (just about) everyone else.”
Jonas Hellman
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